Life in the Channel: Nvidia’s Jen Andersson

How long have you been at Nvidia for and what are your key responsibilities?

I’ve been at Nvidia for just over five years. My key roles include media relations and developing comms strategies around campaigns, product and AAA game launches.

What does an average work day look like for you?

No day is ever the same, there is rarely a dull moment. My role covers the consumer side of the Nvidia business, which includes GeForce and SHIELD and there’s always something exciting going on. A new product may be launching and I need to develop a creative campaign to launch it; I might be supporting a hardware partner to help push products to a new audience; an event might be coming up that I need to generate support for, whether it’s from game developers, hardware partners and of course press; a new AAA game might be launching where I need to ensure press get the best possible experience and get to enjoy the incredible PC-exclusive features that our engineers work very hard to implement. Developing a comms strategy for each of our many exciting announcements goes way beyond simple media liaison and I work closely with our social and marketing teams, plus various AIC or OEM partners, to create the right links that will appeal to today’s generation of gamers and tech enthusiasts.

What is the most surprising/unexpected thing that’s happened to you at work?

Bumping into Deadmau5 at one of our events.

What is the best part of your job?

I’m lucky to be part of such an awesome industry where I get to work with some fantastic people. I still get a real kick out of getting creative and planning an event or campaign where I can draw in partners and produce something great for the media. 

What is the worst part of your job?

It’s got to be crisis comms. It’s never ideal when something goes wrong and you want to be able to define the right approach to fix a problem, and more importantly do it quickly.

What one thing would you only know if you were a PR manager?

Where the best bars are! Or, on a more serious note, those cheeky details on a new product or announcement.

What’s your favourite part of working for NVIDIA?

Being part of a fast-paced, ambitious environment – there is a real hunger to succeed and push the boundaries at Nvidia, which I love and thrive on. 

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