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Retail giant Amazon has released a new video shedding more light on its future drone deliver service – Amazon Prime Air.
With the help of ex-Top Gear presenter Jeremy Clarkson, Amazon’s new video explains how the drone fleet will be able to fly for 15 miles at altitudes of 400 feet.
Clarkson explains how the drones use GPS and ‘sense and avoid’ tech to navigate to the correct delivery point. He also shows how customers will get a notification once the drone is near.
The video shows a small Amazon logo laid out on a lawn, and the drone depositing a package on top of it.
There is also actual aerial footage of an Amazon drone flying in the in new video, but the retailer still hasn’t confirmed when Prime Air will launch.
Check out the full video below:
There’s been a mixed reaction to the new video on Twitter. Here’s a few of them:
Awesome new Amazon Prime Air drone video, they now have vert/horiz hybrid. Software looks amazeballs!! https://t.co/tyQoxliqU7
— scotwingo (@scotwingo) November 29, 2015
If Amazon can pull this off it's crazy. It's also game over for every other retailer. https://t.co/3kIb9NftLD
— Jay Yarow (@jyarow) November 29, 2015
trying to amazon prime air some snacks to my hotel right now- what kind of landing zone do i need….
— pw (@petewentz) November 30, 2015
now that amazon prime air has been endorsed by a man who got fired from his last job for assaulting a coworker, I'm sold
— Chris Ziegler (@zpower) November 29, 2015
@zpower if they want people to take it seriously, they need to stop only talking about it on the day before Cyber Monday.
— John Noonan (@JohnNoonan) November 29, 2015
@davey I wonder what there back up is for when it gets mildly breezy or worse.
— Tom. (@Dobbln) November 30, 2015
What to know more about how drones work, check out our Game of Drones feature here, and find out why some think drones could be the biggest revolution in the tech industry over the next 20 years here.
What do you think about Amazon Prime Air? Let us know in the comments section below.
