Do you know the most popular time of day for online Christmas shopping?

New research from trend analysis Give as you Live reveals that 5pm on a Monday is the peak time for online sales.

Give as you Live analysed the behaviours of more than 30,000 active users shopping at over 4,000 retailers during November and December in 2014 and 2013.

The firm found that the majority of sales were being made at 5pm during these months, whereas the average order value is highest at 2pm, suggesting that most shoppers make their priciest purchases in the middle of the day.

It also found that Cyber Monday and Black Friday aside, last year’s peak festive shopping days were Tuesday the 2nd (the day after Cyber Monday), Monday 8th and Monday 15th December.

“With all the hype around shopping sprees such as Black Friday and Cyber Monday, we were interested to see the true online shopping behaviours of Brits during the festive season. From our analysis of Christmas shopping statistics over the past two years, shoppers are most productive with their online festive purchases straight after the weekend,” said Greg Hallett, managing director at Give as you Live.

“Before shoppers hit the sites to make their festive purchases, we urge them to sign-up to sites like Give as you Live in order to give to both loved ones and charity. Every time a purchase is made through Give as you Live, a percentage of the purchase price is donated to charity. It doesn’t cost the shopper anything extra as the donation is paid out of the commission Give as you Live receives from the retailer.”

When it comes to the number of purchases, the top five retailers in November and December were:
1. Amazon
2. eBay
3. John Lewis
4. Marks & Spencer
5. Sainsbury’s

Amazon has officially kicked off its countdown to Black Friday today with the launch of the Black Friday Deals store and Electronics Holiday Gift Guide.

This year, Prime members can access more than 30,000 Lightning Deals 30 minutes early. In addition, the curated Electronics Holiday Gift Guide and Gift Finder tool aims make it easy to discover gifts.

"Shoppers come to Amazon to discover the best deals on the best gifts and this year, we’re pulling out all of the stops," said Steve Shure, VP, Amazon Consumer Marketing.

"We’re giving Prime members early access to more than 30,000 Lightning Deals and for all customers, tens of thousands of great deals in the Black Friday Deals store. With incredible deals, fast delivery options, curated lists like our Electronics Holiday Gift Guide, gift recommendations, customer reviews and more, we’re making it easier than ever for customers to save time and money on their holiday shopping."

The Black Friday Deals store will have offers on a number of electronics items including form now until 22nd December, including:

– 30 per cent off Sony XBR55X900C 55-Inch 4K Ultra HD TV with a Blu-ray Player
– 47 per cent off Jaybird X Sport Bluetooth Headphones
– Up to 50 per cent off select Home Automation products

Image source: Shutterstock

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