Online retailer launches new pricing feature that lets users haggle for items

Amazon now lets customers negotiate lower prices

Online retailer Amazon has announced the launch of its new ‘make an offer’ feature, allowing customers to haggle prices.

More than 150,000 items are included within the new feature, where users can negotiate a cheaper price with the suppliers, prior the payment process. The new feature will expand to hundreds of thousands of items from sellers in 2015.

If agreed by the seller, the item can be purchased at the decreased price, leaving the customer with a little extra cash in their pocket.

Retailers can also decline the offer or counter with a different offer, making for a true marketplace-style experience online.

Peter Farlcy, VP for Amazon Marketplace, said: “In a recent survey of our sellers, nearly half of the respondents told us that the ability to negotiate prices with customers would be important to drive move sales on Amazon.

“Make an offer delivers that functionality and makes customers feel confident they are getting an item they want at the lowest price possible.”

Each negotiation is on a one-to-one private basis between he user and the seller, and customers will never pay more than the listed price on the site.

Businesses interested in participating in the ‘make an offer’ feature can find more information at

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