New graphics card announced with an eye-watering price tag

Nvidia GeForce GTX Titan Z graphics card will cost $3,000

Nvidia has announced a new graphics card it describes as ‘perfect’ and ‘insane’ – the GeForce GTX Titan Z – which also has an insane price tag of $3,000 (around £1,800).

Nvidia CEO Jen-Hsun Huang unveiled the card today at the chip maker’s annual GPU Technology Conference. 

Built around two Kepler GPUs and 12GB of dedicated frame buffer memory, the Titan Z is engineered for next-generation 5K and multi-monitor gaming. It has two GK110 chips and is powered by a total of 5,760 processing cores, or 2,880 cores per GPU.

Titan Z’s twin GPUs are tuned to run at the same clock speed and with dynamic power balancing, so that neither GPU creates a performance bottleneck.

"That performance is delivered in a card that is cool and quiet, rather than hot and loud. Low-profile components and ducted baseplate channels minimize turbulence and improves acoustic quality," said Nvidia in a statement.

"So if you want to build the ultimate ultra-high definition gaming rig that can harness the power of quad GPUs working in tandem, Titan Z is the perfect graphics card."

Nvidia says it continues the Titan legacy of supercomputer-inspired performance.

“If you’re in desperate need of a supercomputer that you need to fit under your desk, we have just the card for you,” Jen-Hsun said.

Earlier this year Nvidia announced the Titan Black.

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