PCR Tech and IT retail, distribution and vendor news
B&O PLAY and Computers Unlimited have signed a distribution agreement for the UK.
Corporate Vice President at B&O PLAY, Henrik Taudorf Lorensen, said: "B&O PLAY is the exciting new brand from Bang & Olufsen. We are dedicated to bringing the quality, design and performance from Bang & Olufsen for new customers with a digital lifestyle. We want to expand the distribution of these products and make them available in several high-quality retail outlets. “
The agreement, which will strengthen Computers Unlimited’s range of premium and lifestyle brands, covers all B&O PLAY audio products, including Beolit 12, BeoPlay A9, BeoPlay A8, BeoPlay A3 and EarSet 3i and Form 2 headset.
Computers Unlimited CEO James Sanson commented: "We are extremely happy and proud of this agreement with B&O PLAY, which confirms the quality of our distribution model and clearly represents a strengthening of our existing product range targeting the high-end retail segment."
