Apple’s latest device breaks pre-order records

iPhone 5: 2m pre-orders in 24 hours

Apple has today announced that its latest iPhone has notched up more than two million pre-orders in just 24 hours.

This figure is more than double the previous record of one million held by iPhone 4S.

“iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

“iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”

Demand for iPhone 5 exceeds the initial supply and while the majority of pre-orders will be delivered to customers on September 21, many are scheduled to be delivered in October.

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