Despite the recent buzz surrounding Microsoft’s Bing search engine, in September it lost ground in the traffic race against Google.
Web traffic analytics group Experian Hitwise reported that Google’s share of search engine traffic rose to 71.08 per cent in September.
Bing traffic, meanwhile, fell 5 per cent month on month, with its total market share trimmed down to 16.38 per cent.
The decline for Bing brings an end to three promising months of steady gains in traffic.
The results will no doubt displease the upper-echelons at Microsoft; Bing is a long term investment intended to, eventually, dethrone Google as the biggest search engine on the net. Its measured, brick-by-brick gains are crucial for the site.
Yahoo’s story was the same. It’s total traffic share fell to 16.38 per cent, down 3 per cent in month-to-month terms.
The biggest winner, in terms of momentum, was in fact the oft-forgotten Ask.com.
Ask’s month-to-month traffic grew 8 per cent in September, hitting a total market share of 2.56 per cent.