Retail giant scores lower than supermarkets in new study

PC World embarrassed in shopper survey

IT retail outlet PC World has received an extraordinarily low score in a new customer-satisfaction survey.

The dominant retail chain was given a ‘customer score’ of 42 per cent despite being seen as a market leader in the UK. The shop’s score happened to be lower than non-specialist supermarket chains, which hit a 47 per cent average.

In the same survey, Currys and Comet scored 45 per cent, while Staples hit 51 per cent. Higher up the table was retailer John Lewis, which received a score of 84 per cent. Indies enjoyed 73 per cent.

It was, however, Apple topped the table with an overall satisfaction score of 88 per cent. A statement released by Which Computing stated that the firm was praised for “providing customers with all the information required, and for the availability of sales staff”.

“Disappointingly, the shops that most people would probably turn to when buying a computer performed badly in terms of customer service,” said Sarah Kidner, Editor, Which? Computing.

“A computer is often a costly purchase, so make sure you get good advice and information before splashing out."

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