Website revamp sees 4,500 non-food products on offer, with a dedicated PC section

Sainsbury?s steps up PC business

National supermarket chain Sainsburys has lifted the lid on a brand new non-food initiative via its website that drastically increases the range of goods the retailer has to offer.

The likes of kitchenware, home furnishings, home electronics and garden furniture are fronting the new selection which, with a dedicated ‘Computing and Gaming’ area in place.

“Our aim is to offer more choice and greater availability in non-food than what is in our stores,” director of direct channels Tanya Lawler stated. “We are able to offer the bigger, bulky items online that would just take up too much room in stores.

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