A line of PC accessories based on smash hit US TV show True Blood is headed for UK shelves, following a deal with HBO and Rocket Licensing.
As well as a number of PC peripherals, the deal will also see branded apparel, stationary, homewares and gifts.
The programme, set in a vampire infested southern US state, debuts tonight in the UK, and has already achieved critical acclaim across the pond.
“True Blood has all the qualities ¬– flair, fantasy and sex appeal – that we associate with the vampire genre, but it adds the trademark HBO intelligence, originality and style," said Rob Wijeratna, joint managing director of Rocket Licensing. "It’s an irresistible combination with massive appeal among a wide demographic, making it a significant licensing opportunity."