PCR Tech and IT retail, distribution and vendor news
Acer has re-introduced the Packard Bell brand into the UK market with a new range and a new look, following the vendor’s purchase of the name in late 2007.
The new range of Packard Bell devices, together with a new logo, have been launched as part of Acer’s ‘multi-brand’ strategy. Some models are geared towards the netbook market, such as the small and compact EasyNote Butterfly, while others, like the EasyNote LJ, is going after the high-end market.
All the models appear to have a special focus on style, and have apparently been developed with specific demographics in mind.
“We were carefully analyzing the Packard Bell brand proposition resulting from the group multi-brand strategy,” said Gianpiero Morbello, vice president of marketing and brand at Acer. “We are now completing one of the most relevant evolutions in the history of the Packard Bell brand – and of the group itself. We are moving on. From sharp edges to more rounded ones. From purple to red. From Packard Bell to PB.”
