Graphics giant insists new magazine launch is an addition to the event, not a replacement

Nvidia denies death of Nvision event

Nvidia has insisted that its ambitious, huge-scale Nvision event, the debut of which spread itself across much of San Jose last August, is alive and kicking and plans are underway for a follow-up – despite reports that the event had been cancelled.

Alongside this, the graphics specialist is to launch a magazine in association with Future Publishing, which as well as sharing the Nvision name, will also have the same mission statement of promoting visual computing technology to a global audience. The magazine will launch in the US in June, and is expected to be on newsstands in the UK soon after.

When asked if there would be another Nvision event any time soon, general manager for GeForce content marketing at Nvidia, Bill Rehbock said: "Very much so. Our inaugural Nvision, which drew nearly 10,000 people, was a highlight for Nvidia, San Jose, and the computing industry in an otherwise challenging 2008. It blew away our expectations. Details will be announced soon on our developer event, as well as the next Nvison."

While many news sources have claimed the event had been pulled due to the expense, Nvidia insists the new magazine is in addition to, not a replacement of, the show. It will be populated with features, news and interviews relating to graphics powered computing, and the firm insists it will be a forum for the whole industry, not just Nvidia. Initially the US version will be made available for UK audiences, however PCR understands a localised version is planned for the future.

"It does not replace the Nvision event," said Rehbock. "The main similarity is that both offer a venue to explore the people, technologies, art, and science that have emerged from the ecosystem that graphics processors have facilitated."

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