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Sources suggest that up to 100 workers will be axed from the in-game advertising group

Massive Inc. targeted in Microsoft staff cuts

Further to earlier reports that Microsoft will be cutting more of its UK workforce to keep costs low, news has emerged that the firm’s own in-game advertising business will be cut by around 75 per cent.

According to VentureBeat sources, New York-based Massive Incorporated could be loosing up to 100 jobs, which is estimated to represent some 75 per cent of staff.

Those staff cuts have not been confirmed by Microsoft. MCV has approached a company representative for clarification.

Massive provides developers the opportunity to place advertisements inside games in a number of different ways. Games can have virtual billboards plastered over 3D environments, while it is also possible for ad-spaces to refresh regularly through online updates.

For the full story see our sister site MCV.

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