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Morrisons and Aldi increasing supply of PCs, with the latter upping offers substantially

Supermarkets up the ante

Walk into any Asda or Tesco and you’ll be able to find at least one PC for sale along with a bay or two devoted to computer accessories such as mice, keyboards and webcams.

However, while those two supermarkets, and to a lesser extent Sainsbury’s, have visibly been in the PC business for the past year or so, the likes of Aldi and Morrisons have continued to focus their marketing on food. That situation is changing fast.

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