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Analysis: GfK looks at what the festive season has in store for retailers

Software key to Christmas

Software is key to Christmas retail and it will be the best indicator of how this festive season will be for the UK’s IT retailers, according to GfK.

"Retail boxed software in particular should prove to be a good indicator for the strength of the coming Christmas in the IT market," said Tristan Irwin.

"With mobile PC sales continuing to boom in retail channels, a large proportion of the rest of the IT sector is maintaining its position despite the clouds of economic uncertainty," he added.

You can read his full analysts by clicking here.

You can also read the PC Retail’s interview with Bletchley Park by clicking here.

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