Intent Media, publisher of PC Retail, MCV and Develop launches

Booming casual games business gets its own trade website

PC Retail publisher Intent Media has launched a new website for developers, publishers and retailers targeting the casual games space.

Called, the new trade site will cater to everyone in the business of selling, developing and distributing casual games for PC, console, mobile and interactive TV formats.

The site will feature the latest breaking news and content posted throughout the working day, regular interviews, features, analysis, statistics and much more.

Along with a twice-weekly email newsletter sent to over 18,000 games industry professionals, also boasts a mix of unique features. These include a marketplace for upcoming and established developers to showcase their latest games to prospective publishing partners.
also hosts a jobs board, a community blog and industry directory.

Develop editor Michael French has been appointed executive editor of the site with editor Tim Ingham acting as launch editor.

A partnership has also been finalised with the Seattle-based Casual Games Association.

"We have created to serve a long-established, yet under-exposed games sector that everyone from retail to the biggest global publishers are investing in right now," said the new site’s executive editor Michael French.

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