Apple is ?most powerful brand?

In a recent poll by online business mag brandchannel.com, the Apple brand has been credited with having the biggest impact on the lives of consumers, Reuters reports.

The firm behind the iPod, iPhone and Mac came top in six categories including ‘most inspiring brand’ and ‘the brand readers cannot live without’.

Discussing Apple, one contributor stated: “There is never a dull moment; the company reinvents itself over and over again, providing a new perspective on what we thought was carved in stone".

Microsoft, however, was named as the brand most in need of a revamp.

The survey questioned 2000 people from 107 countries.