PCR Tech and IT retail, distribution and vendor news

TD Synnex Maverick has agreed a new pan‑European distribution partnership with AOPEN, the digital signage and commercial computing specialist. The deal will make AOPEN’s media players and touch‑display systems available to Maverick partners and customers across Europe. The agreement covers AOPEN’s eTILE all‑in‑one touch displays, its Digital Engine range of …

Brother UK has completed the refresh of its flagship X-Series A3 inkjet portfolio, introducing two upgraded models designed to help partners win more A3 business in busy SMB environments. The upgraded MFC-J6975DW and MFC-J6977DW models strengthen Brother’s four-device professional A3 line-up, giving resellers a consistent, high-performance family of machines that …

Storware’s CEO, Paweł Mączka, explains how a small Polish backup specialist built a global footprint by betting early on open‑source virtualisation, and why the Broadcom/VMware saga has pushed the company into the spotlight. When Paweł Mączka founded Storware in 2013, he and two colleagues were told they didn’t stand a …

Ci Distribution has added Unified Endpoint Management (UEM) specialist 42Gears to its UK portfolio, expanding the distributor’s reach in enterprise mobility and device security. The agreement gives Ci Distribution’s reseller network access to 42Gears’ multi‑OS device management tools, including SureMDM, SureLock, SureFox and SureVideo. The products support Android, Windows, macOS, …

Caeves is a young company, but its founders are anything but new to the world of enterprise storage. They have a history that stretches back more than two decades, through earlier ventures such as Talon Storage, later acquired by NetApp. The Caeves team has spent years working on distributed storage, …

Westcon-Comstor has added Cato Networks to its AWS Marketplace programme, giving partners a new way to buy and sell Cato’s Secure Access Service Edge (SASE) technology. The programme, launched in 2024, is designed to help partners speed up sales and reduce procurement barriers by using AWS Marketplace. It supports multi-currency …

Hammer has launched Hammer AI Works, a new programme designed to help organisations and channel partners move from AI ideas to working, production‑ready solutions. Many businesses struggle to get value from AI because of complex data, skills shortages, and difficult infrastructure. Hammer AI Works brings together vendors, resellers, integrators, consultants, …

Lenovo has introduced new enhancements to Lenovo 360, its global channel framework, aimed at giving partners a clearer and more predictable path to growth. The company is streamlining its tier structure, moving partners through Authorized, Gold, and Platinum levels based on revenue growth, skills, and accreditations. A refreshed Lenovo 360 …

Ci Distribution has agreed a new UK partnership with Podloc, adding the company’s shared‑device management systems to its portfolio. Podloc supplies modular charging lockers and software designed to keep shared mobile devices secure, charged and easy to track. The system gives organisations clear visibility of who is using each device, …

Brother UK has added to its senior leadership team with the appointment of Julie Harrison as Chief Commercial Officer. Harrison steps into the role after more than 30 years with the company, most recently serving as Head of Commercial and Business Planning. Her experience spans commercial operations, including promotions, rebates, …

Specialist distributor Brigantia has announced it is acquiring Zen Software, a UK-based software distributor. The deal will expand Brigantia’s capabilities in areas such as cybersecurity, data management, and email solutions. Zen Software, based in Rochdale, has supported more than 2,000 IT resellers and managed service providers across the UK over …

TD Synnex Maverick, the specialist collaboration, digital signage, and unified communications business within TD Synnex, has made a series of strategic appointments as it continues to invest in partner growth across the fast‑expanding audio-visual, collaboration, and digital signage markets. The business has added three experienced industry figures to strengthen its …