CHERRY expands its presence in the DACH region with distributor Littlebit

Cherry SE, the specialist for computer input devices and market leader in the field of mechanical key switches, headquartered in Auerbach, Germany, agrees on a cooperation with Littlebit Technology AG and thus strengthens its distribution. The wholesaler for IT products and peripherals Littlebit, headquartered in Hünenberg, Switzerland, with further branches in Alzenau, Germany, Vienna, Austria, and Nieuwegein, Netherlands, has established itself as a provider of integrated multimedia solutions and is now one of the three distributors of CHERRY products in the DACH region. The experienced wholesaler with specific know-how in the hardware sector knows its customers’ needs inside out, thus bridging the gap between product manufacturers and local dealers. “We need a partner who understands our customers’ wishes as well as we do. With Littlebit’s experience, technical know-how and market knowledge, we expect a successful cooperation for many years to come,” clarifies René Schulz, Vice President Business Unit Peripherals at CHERRY.

The expert for IT components and peripheral products keeps an eye on hardware trends and establishes new technologies in national markets. One of the top trends that hardware manufacturers are having to deal with these days is the trend toward hybrid working, or “work from anywhere.” With these new purchases, consumers are paying more and more attention to quality to ensure that the mobile workplace is designed to be comfortable and efficient. As a result, premium brands such as CHERRY, whose products combine quality and ergonomic design, are now in particularly high demand.

Littlebit will initially offer its customers CHERRY peripherals, such as the compact G80-3000N TKL mechanical keyboard or the MW 8C ERGO ergonomic wireless mouse for health-friendly work. In addition, rechargeable desktop sets are also on offer, which represent an optimal solution for modern employees.