Motherboards range to be rebranded

Asus gets Xtreme

Taiwanese vendor Asus has launched a new branding drive for its range of motherboards, labelling all products introduced over the next 12 months with the ‘Xtreme Design’ tagline.

The firm will be highlighting its performance, reliability and safety aspects as part of the new push, citing features such as Xtreme Phase (for consistent voltage), Turbo V (for over-clocking), EMI Shielding (for reducing interference) and Turbo Key (for boosting system performance).

“The Xtreme Design series of motherboards deliver exceptional system compatibility and reliability by managing and controlling core process operation within the PC,” said an
Asus spokesman. “Drawing on two decades of engineering excellence, Asus believes that superior motherboard design will provide the winning formula to surpass current user expectations and industry benchmarks. Asus leads the industry with designs that optimise overall performance and reliability of PC hardware and in the new Xtreme Design series motherboards, Asus further raises the bar to become the peak of performance, reliability, and safe operation.”

The branding drive coincides with the launch of Asus’ new P7P55D series of motherboards. The products feature the Intel P55 Express chipset and support the latest LGA 1156 socket for Intel’s Core i7 and i5 Processors.

With the inclusion of hybrid processing, Asus says the boards allow superior over-clocking performance with the latest Intel CPU and the Asus Turbo V EVO, which functions like a second microprocessor. The interface is designed to allow both users to easily over-clock machines, which will be a key part of the firm’s marketing over the next 12 months.

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