PCR Tech and IT retail, distribution and vendor news
The publisher of PC Mag has confirmed that it will be ceasing production of the print edition of the 26-year-old magazine, with the loss of seven jobs.
The bi-monthly magazine, which was one of the first specialist PC publications in the world, will print its latest edition in January 2009, with Ziff Davis transferring the title to online-only status shortly after that.
During its peak in the early 1990s, PC Mag garnered a circulation of over 1.2m readers a month, but has seen that halved due to increased from the internet and rival magazines.
Speaking about the move, chief executive of Ziff Davis Jason Young said: "We have been carefully preparing for this step and are fortunate to have a digital business that has the scale, profit, and opportunity to carry the brand powerfully into the future.
"The internet is a powerful marketing platform that combines perfectly with the highly contextual nature of our content and allows us to deliver marketers active buyers with powerful engagement and strong return on their investment."
