PCR Tech and IT retail, distribution and vendor news
Customers are costing businesses billions of pounds a year, returning products as faulty when almost all items still work perfectly fine, according to a report out from consulting and outsourcing Accenture.
According to the research, a staggering 95 per cent of all electronic products returned to retailers in the UK still work perfectly fine, with as many as 68 per cent of those returns being products that work properly, but did not meet the expectations of the customer.
More worryingly, another 27 per cent of products returned where done because the customer decided they no longer wanted them, returning them as faulty to get their money back.
Such customers cost the US economy $13.8 billion in 2007 alone, with between 11 per cent and 20 per cent of all electronics bought returned to retailers.
